Gimme! The Human Nature of Successful Marketing
Business & Investing

Gimme! The Human Nature of Successful MarketingPublisher: Wiley
Language: English
ISBN: 047010029X
Paperback: 240 pages
Data: Feb 2007
Format: PDF
Description: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.


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    • 3 Responses to “Gimme! The Human Nature of Successful Marketing”

    1. Marketing Research » Gimme! The Human Nature of Successful Marketing Says:
      October 18th, 2007 at 12:35 pm

      […] Pinoy Trading Place wrote an interesting post today on Gimme! The Human Nature of Successful MarketingHere’s a quick excerptDescription: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, […]

    2. corporalster Says:
      February 9th, 2008 at 2:05 pm

      file removed

    3. Prasetyo Says:
      September 15th, 2009 at 5:33 pm

      Ups…dead link.

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