Marketing Automation: Practical Steps to More Effective Direct Marketing
Business & Investing

Marketing Automation: Practical Steps to More Effective Direct MarketingPublisher: Wiley
Language: English
ISBN: 047012542X
Paperback: 368 pages
Data: Aug 2007
Format: PDF
Description: Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.

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    • One Response to “Marketing Automation: Practical Steps to More Effective Direct Marketing”

    1. Prasetyo Says:
      July 23rd, 2009 at 6:48 pm

      Thanks a lot.

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