Publisher: McGraw-Hill
Language: English
ISBN: 0071413634
Paperback: 256 pages
Data: Jul 2003
Format: PDF
Description: ROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.
This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability (Hardcover)
by James D. Lenskold
ISBN: 0071413634
Price: USD 26.37
43 used & new available from USD 12.23
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One Response to “Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability”
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July 23rd, 2009 at 6:03 pm
Thanks a lot.