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Publisher: Wiley
Language: English
ISBN: 0470060794
Paperback: 384 pages
Data: 2007
Format: PDF
Description: NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees.

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