Publisher: Morgan Kaufmann
Language: English
ISBN: 0123708966
Paperback: 256 pages
Data: Apr 2008
Format: PDF
Description: Increasingly, designers need to present information in ways that aid their audience’s thinking process * Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply * He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.
Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
* Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
* Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
* Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
* Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.
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Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies) (Paperback)
by Colin Ware
ISBN: 0123708966
Price: USD 37.75
36 used & new available from USD 27.91
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December 25th, 2008 at 11:40 am
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